The Trendcast

The Trendcast is a five-episode podcast series from SiriusXM Media, reflecting on the hottest podcast trends this year, as showcased in the 2025 Podcast Trends Report.

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Recent Episodes

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The Measurement Gap Thursday, April 16, 2026

Podcasting has made major strides in measurement—but proving its full impact isn’t always straightforward. In this episode of The Trendcast, we explore how new tools are closing the gap between perception and proof, and why podcasting’s true value goes beyond clicks to deeper listener connection.

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The AI Question Wednesday, April 15, 2026

AI is transforming podcasting—from how shows are created to how they’re targeted and monetized. But as technology accelerates, what happens to the human element that defines the medium? In this episode of The Trendcast, we explore the balance between automation and authenticity—and why the future of podcasting may depend on both.

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The Brand Gaze Tuesday, April 14, 2026

As brand safety tools evolve, so does the way advertisers show up in podcasting. This episode explores the balance between control and creative freedom, and how brands can navigate safety, suitability, and authenticity in a medium built on trust.

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The Scale Myth Monday, April 13, 2026

Does bigger really mean better in podcasting? This episode unpacks why reach isn’t everything, and how niche shows drive powerful engagement and results. From celebrity hits to indie voices, we explore why relevance—not just scale—wins.

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The Video Shift Thursday, April 9, 2026

Podcasting has gone visual. In this episode of The Trendcast, we explore how video is reshaping discovery, engagement, and monetization—and what it means for creators, audiences, and brands. Is video replacing audio, or expanding it? Industry experts weigh in on the future of a now hybrid medium.

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Trendcast Season 2: Coming Soon Tuesday, April 7, 2026

A new era of podcasting is here. The Trendcast Season 2 explores the key questions shaping what comes next.

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The Collab Friday, December 20, 2024

Podcast ads have become as incorporated into the show as the storyline itself, that the combination of a brand partnership and perfectly placed spot is what we're calling The Collab.

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The Feedback Loop Friday, December 20, 2024

Creators are going beyond the scope of audio storytelling, while inviting listeners to contribute to the content and weigh in more than ever before. The Feedback Loop allows devoted listeners and fans the opportunity to not only enjoy their favorite shows, but to become a part of them, as well.

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The Shake Up Friday, December 20, 2024

As podcasts have grown in popularity over the years, so too have the voices within the medium, bringing about a diverse sea of talent with representation in race, gender, and cultures which allows for a wider range of points of view and larger audiences.

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The Binge Friday, December 20, 2024

This episode tackles the power of the binge, and how bingeable podcast creation has led to audience connection, building a trusting relationship between advertisers and audiences.

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The Mainhustle Friday, December 20, 2024

We explore the creators at the core who have turned their podcasts from passion project to mainhustle, not only providing a main source of income, but also a mainstay in many advertiser’s media plans.